6 Tips to Throw an Epic Book Release Party on Facebook

by Kristina Ludwig
Jan 23rd
By: Kristina Ludwig Posted: January 23, 2015 at 12:23 pm

On Wednesday, I took part in my first-ever Facebook launch party, and it was awesome! My latest eBook, The Mermaid’s Secret, had just been released, and teen author/blogger Hayley Guertin hosted the party.

I loooove parties, and I have tons of experience hosting them–live ones, anyway. However, I knew nothing whatsoever about Facebook ones, although I’d “attended” a handful of them in the past. It turns out that FB parties are a lot like house parties–minus the loud music and cocktails. You must make sure the guests are engaged and entertained, or they’ll leave. And contests are a must. The only difference is that instead of playing Flip-Cup or Beer Pong, your guests will be playing trivia games, or liking author Facebook pages. Your prizes will be other eBooks or perhaps Amazon gift cards. Finally, if you do it right, your guests will leave exhilarated and will be commenting on the event page long after the party has ended!

Here is the image we used during the party. I then provided a short summary of each part of the book, including teasers, to generate interest.

Here is the image we used during the party. I provided a short summary of each part of the book, including teasers, to generate interest.

Here are 6 FB party tips that I’m psyched to share with you today:

  1. These events are best when another blogger and/or author organizes them for you. You’ll get your work in front of a new audience, in addition to your existing friends and fans. Another perk is that your host can indirectly promote your work by mentioning your other projects–whereas if you did the same thing, it might come off as overly promotional or even as blowing your own horn. For example, Hayley commented, “Did you know that Kristina also writes Amish fiction?” I was then able to chat with some of the guests about my other books, and many were interested in checking them out.
  2.  Hold contests throughout. Everyone likes a chance to win something, and there are so many types of contests you can try. For example, write out trivia questions from your stories, and the first guest to answer correctly wins your latest eBook.
  3. Offer prizes from other authors. Hayley held eight contests during the event, and most of them involved winning the books of other authors. The authors had donated a certain number of copies of their eBooks, and contestants had to like their FB pages and then comment on the event page for a chance to win. This was great because it introduced new fans to my work and helped other authors to receive more likes on their FB pages.
  4. Offer your own grand prize. I gave away 5 copies of my first two California Mermaids books to contestants who liked my FB page and invited at least 20 of their friends to like it, too. As a result, I received 62 new likes to my FB page!
  5. Keep engaged the entire time. This is kind of a no-brainer, but you must be present and interacting the entire time. Like people’s comments, and try to gauge whether they’re having fun. Always be thinking about the next topic you can discuss. For example, people were commenting about how much they liked mermaid fiction and how excited they were for The Mermaid’s Secret, so I posted a link to my blog, where there were free excerpts of the book. One guest seemed very interested in my Amish books, so I messaged her and offered to gift her my Amish Hearts box set. She was super excited to claim her gift.
  6. Tell readers about your book. Antonio made the above graphic for me, with the book cover on one side and the sections of the book on the other. I summarized each section briefly and included some teasers to generate interest in the book.

So there you have it: 6 tips to throw an epic FB book launch party. Did these tips help? Do you have anything to add? I’d love to hear about your experiences!

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